When I learned of a technology to eliminate ethylene gas that had been designed with NASA funding to grow crops in space I investigated. I learned that the licensee commercialized the technology, it was applied to food preservation in produce wear houses.  I spend some time learning about it and came to believe it had a bigger stage to play on and, as such, presented it to my clients as a new business opportunity.

We saw four vertical markets; Food Preservation, Healthcare Facilities, Floral Preservation and Public/Private Spaces. Through a process called photocatalytic oxidation, the technology eliminates all airborne organic matter including Volatile Organic Compounds, Viruses, Bacterium, Allergens and Mold Spores. The technology is based on a patented nanotechnology that cannot be duplicated.

My clients approached the licensees of the patent rights with a proposal to form a partnership organization.  Six months later the team I put together in India had successfully secured an investor group, persuaded them to form a new company to launch the product and secured market rights fees in the mid seven-figures. 

On the following pages you will first see the introductory video I produced for the first distribution company to be formed, Great White Technologies of India.  It is followed by collateral pages from sales support material used at the highest levels of government and corporations in that country and now in the GCC. 

As a footnote, the technology is now being considered for sub-licensing by several national consumer products companies in the USA while at the same time, market development continues in Central and Latin America, as well as the Far East.

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